5 Simple steps to create an attractive copy that sells for business or a landing page

Business owners are getting frustrated due to low sales or no sales. 

Businesses are folding up when there are no positive results. 

Business owners are getting into heavy debts due to no ROI( Return on Investment) in business. 

Every business needs to be advertised to the public. 

People need to know about your products. 

How rich a business is depends on the reach of the business. 

How far has your business gone? 

Have you considered your Sales Copy? 

Does it look attractive?

Does it compel people to buy your products? 

Here are 5 simple paths to create an attractive sales copy. 

¶ An attractive headline: This is the most important part of the copy because this is where you get people to notice your products. Millions of people use the Internet every day. A lot of posts are out there. Your headline must be powerful enough to stop people to read your copy. Without a powerful, compelling, or stroll-stopping headline your copy would suck.

How powerful your headline is determinant to your sales.

¶ The hook: When I call it the hook, this means that you get your audience engaged in reading your copy. You can hook them up using the "S hook". 

I.e Science or Story. 

Grabbing their attention doesn't guarantee they would read to the end. 

Your audience needs to be engaged in your copy. 

Using Scientific facts about your products/Services is good. It helps your audience to understand your products/services. 

Using Story also goes a very long way in engaging your audience. Not just any story but a captivating, attractive, educational, and emotional story that will compel your audience to keep reading your copy. Everyone loves stories. Your story must drive your audience directly to your products and services. They must start to understand what your products are.

¶ The Problems: There are millions of problems people are facing daily. Therefore, your products/ services must be solving a particular problem. People are out there looking for solutions to one problem or the other. 

What you need to do is to lay down the problems your product or service would solve. 

State the problems clearly. Let your audience recognize their problems immediately. 

Once their problems are recognized, they would be engaged to continue reading your copy. 

¶ Benefits of your products/services: This is the part where you should lay more emphasis on. The more emphasis you lay the more your audience understands you and gets ready to buy your products. 

Mention the mouthwatering benefits your product or services offer. Make sure that you list enough benefits of your products. The benefits your products must solve shouldn't be less than 7. Your products must be 100% beneficial. People should sense the necessity of your products. They must be fully compelled to buy your products, if not they would eventually look away. 

Also, you can add extra benefits when people buy your products. This makes them feel like they are cheating on you. Note this; that the value your product is giving out should be more than the price. Your audience must see the value greater than the price. Make yourself look cheated. 

Finally, 

¶ A call to action (CTA): This is the last and final part of your copy. Keep this part short and simple. 

At this point, your audience is already convinced to buy your products. Don't make your payment method difficult. Be specific when it's time for them to pay. Your audience has already seen the value you are offering so they don't find it difficult to pay. They buy your products/ services easily. 

Also, you can add urgency to buying your products/services immediately. 

With these few steps, you can sell your products/services easily. This way your business won't lack sales. 

I hope this helps. I would love to see your comments in the comment section. 

I would be dishing out more tips on copywriting and sales marketing. Stay in touch.